Production Services in New York City
37th Degree is a New York-based production company delivering full-service film, commercial, and branded content production across all five boroughs. With permanent operations in NYC, Seoul, and Los Angeles, we bring international production expertise and cross-border coordination to every project — from global brand campaigns to US-Korea co-productions. With over a decade of operational experience through our New York entity, we help global clients navigate one of the world's most complex production environments with confidence.
Why Produce in New York with 37th Degree
Producing in New York City is uniquely challenging. Permits, union regulations, insurance requirements, and visa considerations can quickly become obstacles without the right local expertise.
37th Degree has operated through its New York entity for over 10 years, supporting productions that require strict adherence to US regulations and union standards. Our experience allows clients to move forward without uncertainty or delays.
New York also offers unmatched access to world-class talent, from union crew members with decades of experience to a deep pool of actors, models, and performers across every genre. Whether your production requires SAG-AFTRA talent or experienced non-union crew, 37th Degree connects you with the right people for every role — quickly and compliantly.
The city's production infrastructure is second to none. Purpose-built studios in Brooklyn, Queens, and Manhattan offer soundstage space, grip and electric packages, and post-production suites within minutes of iconic exterior locations. This density of resources means faster turnarounds and significant savings on transport and logistics.
For international productions entering the US market, New York provides strategic advantages beyond logistics. The city is a global media hub, home to major networks, agencies, and distribution partners. Producing here positions your brand or content at the center of the American entertainment industry.
Why New York for Your Next Production
New York City offers a production ecosystem unlike any other city in the world. The fashion and advertising industries drive a constant demand for commercial production, giving New York one of the deepest talent pools of stylists, art directors, and production designers anywhere. Major agencies, networks, and distribution partners are headquartered here, making New York the ideal base for content that needs to reach the American market.
The city's borough diversity is a major asset. Manhattan delivers iconic skyline shots and luxury interiors. Brooklyn offers industrial warehouses, rooftop access, and a creative neighborhood aesthetic. Queens provides diverse residential streets and proximity to major studio facilities. Each borough gives productions a distinct visual identity without ever leaving the five boroughs.
New York's fast-moving, experienced crew base — including union and non-union professionals across every department — means productions can scale quickly and execute at the highest level, even on tight timelines.
Filming Locations in New York City
New York City offers one of the most visually dynamic and diverse filming environments in the world. From towering Midtown skyscrapers to quiet Brooklyn brownstone streets, the city provides a virtually unlimited range of backdrops for any production format.
Manhattan locations such as Times Square, Central Park, and the Financial District deliver instantly recognizable urban settings ideal for commercials, music videos, and feature films. Brooklyn neighborhoods like Williamsburg, DUMBO, and Bushwick offer a more textured, artistic aesthetic popular with branded content and indie productions.
For productions requiring controlled environments, New York's studio facilities — including Silvercup, Steiner, and Broadway Stages — provide state-of-the-art soundstages with full production infrastructure. 37th Degree coordinates studio bookings, build-outs, and technical crew for projects of every scale.
Filming in New York requires permits from the Mayor's Office of Media and Entertainment (MOME). 37th Degree manages the full permit application process, including location holds, street closures, and police coordination — ensuring your shoot stays legal, compliant, and on schedule.
For a comprehensive guide to filming in New York, see our complete NYC production guide.
Our Production Services in New York City
New York productions demand precision, compliance, and deep local expertise. From line production for visiting international crews to commercial production for global agency campaigns, 37th Degree serves as a trusted NYC production partner and local fixer — managing permits, crew, locations, and logistics so clients can focus entirely on their creative vision. 37th Degree brings all three — managing union coordination, location permits, crew hiring, and full production logistics for commercials, music videos, feature films, and unscripted series across New York City. Whether you are an international brand entering the U.S. market or a Korean production shooting in New York, we handle the complexity so your creative vision stays on track.
Commercials & Branded Content
37th Degree produces commercials and branded content for global brands shooting in New York City. Our commercial production in New York covers everything from agency-driven TVC campaigns to fast-turnaround digital and social content, with full production management from pre-production through final delivery. From TVC production to digital campaigns, experiential content, and social media production, we deliver agency-ready results with full crew, permits, location access, and post-production support.
Feature Films & Co-Productions
37th Degree supports feature film and independent film productions in New York City — managing locations, crew, union compliance, permits, and production coordination. We specialize in US-Korea co-productions and international films shooting in New York.
Music Videos
We produce music videos in New York City for Korean and international artists. 37th Degree brings a unique edge to NYC music video production — combining Korean creative sensibility with New York’s world-class talent pool, locations, and production infrastructure.
Reality & Unscripted Series
37th Degree has experience producing unscripted content in New York, including reality competition formats, talent-based programs, and variety series for streaming platforms and international broadcasters. Our cross-cultural perspective adds unique value to global reality formats shot in NYC.
International & Cross-Border Production in New York
New York is a global gateway for international productions entering the US market. 37th Degree specializes in cross-border production between Korea and the United States, supporting Korean broadcasters, entertainment companies, and brands producing content in New York City.
Our bilingual team in New York and Seoul manages the full production pipeline — from visa coordination and carnet processing to union compliance and location logistics. Whether you are producing a K-pop music video in Manhattan, a Korean variety show across Brooklyn, or a US-Korea co-production for a global streaming platform, 37th Degree bridges the gap between Korean creative direction and American production infrastructure.
We also support Japanese, Chinese, and Southeast Asian productions shooting in New York, drawing on our deep experience navigating US production regulations for international clients.
For productions that span multiple cities, 37th Degree also offers production services in Los Angeles(LA) and production services in Seoul.
NYC Permits, Locations & Compliance
New York City has one of the most complex filming permit systems in the world. 37th Degree manages the full permits process — NYC Mayor’s Office of Media and Entertainment (MOME), NYPD permits, location agreements, union crew coordination, insurance compliance, and full production logistics for shoots across all five boroughs.
Frequently Asked Questions
What production services does 37th Degree offer in New York City?
We offer full production services in NYC including commercials, music videos, feature films, reality series, and branded content. We also specialize in international and US-Korea co-productions based in New York, managing permits, crew, and logistics across all five boroughs.
Can 37th Degree handle NYC filming permits for international productions?
Yes. We have deep experience navigating NYC’s permit system — including MOME, NYPD film permits, Parks Department, and private location agreements. International clients rely on us to manage all compliance requirements so they can focus on their production.
Does 37th Degree work with Korean artists or productions shooting in New York?
Yes. With permanent operations in both New York and Seoul, 37th Degree is a natural partner for Korean productions and artists working in New York. We bridge Korean entertainment with the US market, supporting music videos, reality formats, and co-productions that require New York as a location.
What languages does your New York team work in?
Our New York-based coordinators and producers work in English and Korean, with access to additional language support as needed. We regularly manage bilingual productions where Korean creative leads collaborate with American crews, ensuring clear communication at every stage.
Can you support both small commercial shoots and large-scale productions in NYC?
Yes. 37th Degree scales to match your project — from a one-day branded content shoot with a lean crew to a multi-week drama or feature film requiring full production management, union coordination, and multi-location logistics across the five boroughs.
Does 37th Degree offer line production or fixer services in New York?
Yes. We provide line production and fixer services in New York for international production companies, agencies, and broadcasters who need local expertise for their NYC shoots. This includes location scouting, permit management, union crew hiring, equipment sourcing, and on-the-ground production coordination across all five boroughs.
Selected Productions in New York City
37th Degree has led New York-based production for some of the most high-profile international music video projects shot in the city. Our NYC productions demonstrate the scale, precision, and cross-cultural coordination that define our approach.
j-hope — "on the street (with J. Cole)" Official MV
37th Degree led New York-based production for j-hope's "on the street," featuring J. Cole. Directed by Lumpens, the music video was shot across multiple New York City locations including MTA subway access and urban exterior environments. Our team coordinated location logistics, local crew, and city permits while working in close alignment with HYBE's creative leadership in Seoul. The result is a visually grounded piece that connects global K-pop artistry with the lived energy of New York City.
Stray Kids — "Chk Chk Boom" M/V
37th Degree managed New York production for Stray Kids' "Chk Chk Boom," a large-scale K-pop music video that transformed New York City into a cinematic performance stage. The production featured appearances by Ryan Reynolds and Hugh Jackman, underscoring the project's crossover between K-pop and American pop culture. Our NYC team handled local crew coordination, location management, and on-site production execution while working closely with JYP Entertainment's Korean creative team. Following its release, the video contributed to Stray Kids' continued success on the Billboard charts.